laweeklyLA Weekly | Hayley Fox - The highly feted, $700 million USC Village has faced a good bit of controversy since its inception, and one of its newly added businesses arrives in South Los Angeles with some additional baggage. Barilla, the self-described “world’s most popular” pasta corporation, announced this month that it would be opening a new restaurant in the South L.A. development this fall. But the fact is, the company has not always been very popular.

Just four years ago — a few months after the U.S. Supreme Court legalized same-sex marriage — the president of Barilla went on an Italian radio program and stated that he wouldn’t include same-sex couples in his company's commercials because he preferred “traditional” family structures.

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