thepridela nonretinathepride | J.J. Englender - With the success of repertory theaters springing up in L.A. in the 1960s – such as the 800-seat Cinema Theatre on Western, with its popular ‘Underground Cinema 12’ program (put on by Michael Getz – L.A.’s underground film culture was gaining ground.BY J.J. ENGLENDER| With the success of repertory theaters springing up in L.A. in the 1960s – such as the 800-seat Cinema Theatre on Western, with its popular ‘Underground Cinema 12’ program (put on by Michael Getz – L.A.’s underground film culture was gaining ground.

In 1964, exploitation film producer Robert Lippard purchased a theater on the Sunset Strip. The theater only had 16mm capability, and Lippard’s intent was to screen nudie-cuties. But when the Strip became a hotbed of hippie culture, his programming choice proved tone-deaf.

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